What is database profiling and how can it help me?
The most important process in direct marketing is building a continuing relationship by providing value to the consumer. Profiling offers you the best understanding of the characteristics of a consumer group including psychographic and geographic details as well as media preferences. Analysis of your own database gives you the information to target your ad spending more efficiently for maximum return. You may notice geographic preferences or the downscale/upscale preference for your products/services. With this information you can select direct mail lists (also profiled) that best match your perfect consumer. Your media company can select tv programming, radio and magazine formats to most efficiently target consumers based on these profiles. For further details, see database profiling section. database profiling section— Could you be sitting on a gold mine? You might be with your customer list. At the Center for Direct Marketing, we are big believers in getting the most use out of yo
