What is CZ or Cubic Zirconia?
We at TRUESHAPETM believe that the advent of cubic zirconia in the jewelry industry was a major technological breakthrough which heralded the availability of an affordable priced gemstone that could simulate diamond, ruby, emerald, sapphire and other precious stones with spectacular brilliance and appearance-similarity that could easily pass for natural gemstones to the untrained eye. These stones are so prevalent in jewelry that they are worn by literally millions of people in all walks of life who want the glittering impressive look of diamonds without paying ridiculous prices. Of the five classes of cubic zirconia, Russian Formula CZ Diamond stones are the finest and never lose brilliance or color and for nearly 4 decades have set the world-wide standard for brilliance, cut, and clarity.
