What is Customer-Centric Product Development?
Customer-Centric Product Development involves the end-user (your customer) from the beginning of your product’s lifecycle, to ensure your products success. Customer-Centric Product Development validates your product’s value from the client’s perspective, allowing you to enhance the customer experience, while qualifying and quantifying success metrics in every step of your products lifecycle. Customer-Centric Product Development enables your customer to invest their ideas in your product, giving them a sense of ownership. The direct result is securing a vocal, caring customer, who is less apt to jump to a competitor. Their switching costs are eliminated, you retain a “customer for life,” and profits climb.
