What is CRM software?
CRM is Customer Relationship Management, also sometimes known as relationship marketing or customer management. CRM is often used to refer to software applications that support the CRM business process, but CRM is more than just software, it is a way of doing business. CRM methodologies focus on creating and developing individualized customer relationships in order to maintain a loyal customer base. It’s quite a bit less expensive to maintain a good relationship with an existing customer than to woo a new customer, so purchasing software that helps enhance a customer’s experience has become a popular business practice. By implementing a program where sales, marketing, distribution and customer service representatives can all easily access a customer’s history of past interactions with the company, enterprises can maximize their ability to upgrade or cross-sell to customers. Also, the company increases its chance of customer satisfaction through quicker resolution of any issues that a c
CRM stands for Customer Relationship Management. It is a piece of software that allows people from within (and outside) an organisation to get a view of customers’ profiles, buying patterns and other useful customer-centric information. Its’ primary purpose is to facilitate a better understanding of the organisations’ customers for the products or services that they purchase, the main contacts within the customer base, trends and preferences. In simple terms, CRM software computerises the process of gaining a customer, selling to them, and tracking the ongoing relationship with them.
