What is CRM – a definition?
CRM stands for customer relationship management. Simply stated, Customer Relationship Management (CRM) is about finding, getting, and keeping customers. CRM is at the core of any customer-focused business strategy. It includes not only software but the people and business processes associated with sales and marketing. CRM provides a common view of the customer information and will help you increase sales to profitable customers. A CRM application is a single, integrated system that lets information flow freely between different departments. This acronym is used to describe a computerized system for maintaining and tracking all facets of relationships with business partners, from marketing to sales to support.
