What Is CPM-Based Web Advertising?
Although cost-per-click, or CPC, advertising is enjoying great popularity, CPM (cost per thousand impressions) advertising is still an effective way of reaching potential customers on the Web. Instead of paying per click, in a CPM campaign you purchase a set amount of impressions. An impression is google_ad_client = ‘pub-2905054723170537’; // substitute your client_id (pub-number) google_ad_channel = ‘3393335763’; google_ad_output = ‘js’; google_max_num_ads = ‘3’; google_ad_type = ‘text’; google_feedback = ‘on’; google_targeting = “content”; a single instance of an ad appearing on a Web site. CPM-based advertising can be a cost-effective alternative to CPC deals. To illustrate this point, let’s compare the overall expense of two similar campaigns. In CPC-based advertising, you pay for each click your ad receives. Let us say that you are spending $1 for each click; 10 clicks costs you $10. In a CPM-based campaign, you may pay $3 for 1,000 impressions. If your ad receives a click-through
