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What is Cost-Per-Lead tracking?

cost-per-lead
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What is Cost-Per-Lead tracking?

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Some Merchants are not trying to sell a product, but instead are trying to get Websurfers to perform another action, such as registering for an eNewsletter or another service. CPL tracking operates in the same way as Cost-Per-Sale tracking, but commissions are earned when the Websurfer performs the desired action.

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