What is Cost-Per-Click (CPC) Advertising?
Cost-Per-Click (aka Pay-Per-Click or PPC) advertising is purchasing keyword-based links that will appear as ads in the sponsored section of search engine results pages. These ads are usually displayed in the first two or three positions of the search engine results for Google and Yahoo and/or in a column to the right of the unpaid listings. The pricing is usually auction based, but some search engines such as Yahoo and Google will also factor click-through numbers and ad quality to determine your ad rank. With CPC advertising, you pay only when the link is clicked. These paid listings will generate instant traffic, but in the long run will likely cost you a lot more than SEO. Is search engine submission still necessary? In the old days, search engine submissions were the only way that websites could be discovered. In order to show up on search engine ranking results, you would have to submit your site directly to the search engines. Nowadays, websites can be discovered through link dev
