What is Copywriting Pixie Dust?
Last week I spent several days working on copywriting and putting together some new marketing campaigns for a project that I’m working on. Doing that much pure writing always makes me take special notice the kinds of things that others are putting out there. And that’s what led to this quick marketing tip. I came across a really well-written sales letter that did a terrific job of selling the product… If you actually took the time to read the words. I seriously doubt that anyone would actually take the time to read this particular sales letter because it was so BORING. Don’t get me wrong, the actual copywriting was really good, it just lacked all the “magic” that makes a sales letter exciting and easy to read on a computer screen. And so here’s my quick tips for making your next sales letter or any other marketing material that you write for the internet exciting and easy to read: * Include images, especially pictures of smiling people. Images of emotional faces, in context with the
