What is Coolmax and why does Maggies use it?
Coolmax is registered by INVISTA SARL and is a non-treated polyester or nylon fiber. We chose to use Coolmax because it moves perspiration away from the body to the fabric surface where it can evaporate quickly, creating a drier and more comfortable sock. The characteristics of the fiber are “built” into the fiber, requiring no chemical treatments to create its unique wicking abilities. Our Coolmax socks are great for anyone, but for cyclists, runners, or other athletes searching for a sock to carry them through duration activities, our Coolmax sport socks are unbeatable!