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What is Conversion Funnel Optimization?

April 26, 2017conversion funnel optimization

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What is Conversion Funnel Optimization?

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A conversion funnel is the steps after the landing page that are required to complete a conversion. Conversion funnel optimization is the process of improving the conversion funnel so that it produces more conversions. It can include shortening the number of pages in the checkout process, but it often also includes more complex testing and modifying elements like the quantity of information requested, the layout, and the wording.