What is Conversion Franchising?
This occurs when the franchisee already carries on the same line of business as the franchisor, but wishes to improve or expand by adding the benefits of the franchisors marketing, advertising and promotions. There may be the possibility of converting small independent traders who welcome the idea of joining the strengths of a national and/or international branded franchise network, with all the associated benefits. These independent operators acquire the same name and logo, the benefits of mass buying, national customers, national advertising, and generally more power to compete in their marketplace.
