What is convergence and what does it mean?
A simple definition: Video, audio and reading materials (whether for pleasure or education) are all finding their way to the Web as a major method of delivery. However, convergence goes beyond that simple fact. With the presence of Blackberry’s, Treos, iPods, iPhones, various other hand-held computers (since that’s what they really are), people are increasingly seeking out entertainment content directly from the Web that they might typically get from magazines, newspapers, radio or television. In fact, recent trends suggest there is a growing segment of the population — particularly younger people — who are growing to favor receiving their information and entertainment through these channels over the older, more established media outlets. A bold definition: Eventually, traditional broadcast outlets (especially over the air broadcasts) will be relegated to fringe markets and the bulk of people will turn exclusively to the Internet to watch TV, listen to music, read the latest news, watc
