What is controlling the selling price of Trolleyponder tags?
Although design can reduce the manufacturing cost of transponders, the selling price is driven by supply and demand. As Trolleyponder is a “Universal Identification technology”, suitable for many different market niches, the selling price will only reduce as the higher priced application’s needs are met. This is achieved by involving more manufacturers as suppliers, one of the functions of the Trolleyponder industrialisation process. This results in the early adopters of the technology providing solutions for the higher priced applications before competition increases. Although the first applications should use transponders that sell for less than a $3, the price should then start dropping as more competition enters the market to the tens of cents.
Related Questions
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