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What is Contextual Advertising & How Does It Work?

April 26, 2017Advertising Contextual

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What is Contextual Advertising & How Does It Work?

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Contextual advertising can be a gold mine or it can drain your bank account in a matter of minutes. Advertisers must learn how to use this seemingly exhaustive resource effectively in order for it to be profitable. David Szetela, owner and CEO of Clix Marketing explains what contextual advertsing is, what problems can be encountered and what the best practices are when you opt in to a search engine’s content network.