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What is content-targeted advertising?

April 26, 2017Advertising

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What is content-targeted advertising?

2 Answers

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Simply put, it is advertising that is relevant to the theme or content of a Web page. Content-targeted advertising generates more awareness and clicks because it is related to what the user is reading on the page or is searching for on one of our publisher sites.

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Simply put, it is advertising that is relevant to the theme or content of a Web page. Content-targeted advertising generates greater awareness and more clicks because the advertisements reach people when they are actively engaged with the topic.