What is Consultative Brokerage?
Consultative Brokerage is the business style and methodology required to attract and retain larger accounts. As the insurance marketplace continues to change, it is necessary that brokerages and their production talent differentiate themselves outside of the commodity. The Consultative Brokerage method allows this to occur by leading the producer and their organization through a sales process that features client issues and resources. The ultimate goal is to elevate the brokerage firm by demonstrating their unique value proposition by using Total Cost of Risk.
