What is Constituent Relationship Management?
Constituent Relationship Management (CRM) is an information industry term that refers to methodologies and software that will lead to the coordination of information about Purdue’s many contacts outside of the University, including businesses and prospective students and donors. Using CRM technology will allow us to better know our constituents and coordinate our contacts with them more efficiently. Purdue is currently using a primitive CRM application, but one included in the new OnePurdue systems will be Web-based and much quicker.
