What is considered a Bulk Mailing?
A bulk mailing is when you send to a larger list of subscribers at once. These are email marketing campaigns, such as: • Marketing emails • Promotions • Email Newsletters The difference between a Bulk marketing campaign and a transactional email is that a transactional email is based on an action or event (signing up, purchasing something, posting a comment, notifying a group of users about an update, etc). Bulk marketing emails are not initiated by a user action.
