What is considered a box office success in Hong Kong?
Usually, the HK$10 million (US$1.3 million) mark shows a successful run. This holds true to the old formula that a film must make back two to three times the cost of its’ budget to be considered profitable. Of course, for more expensive movies, they must generate more box office to be considered successful. In 2002, the total box office take was US$44 million, with the top 10 movies making about US$25 million of that. As for box office runs, one of two weeks is considered the “break-even” point, three weeks is a hit, and anything over that (a rarity in Hong Kong) is considered a smash hit.
