What is Competitive Intelligence? And how does it benefit my business?
Competitive intelligence (CI) has existed since the dawn of commerce and wherever there is business competition. As practiced by leading companies worldwide, it is more than simply keeping an eye on your competitor. Over the past couple of decades, CI has become a formal discipline, with powerful tools, methods, and processes that offer businesses more effective ways to understand their competitive environments and to minimize their risk. Today’s increased pace of business, globalization, and other factors mean that CI is more important than ever before. Competitive intelligence can help you: • Understand and anticipate potential risks or opportunities for you and your rivals. • Gain insights about your competitor’s operations, strategies, and tactics. • Support your company’s strategic and tactical decision-making. Knowledge inForm’s competitive intelligence products and services are designed help you better understand CI and effectively apply it to gain or maintain your competitive e
