What is ComBase?
ComBase (Community Newspaper Database) is North America’s largest media study, measuring newspapers of all types, as well as radio-listening habits, in nearly 400 Canadian markets and sub-markets. An initiative of the Canadian Community Newspapers Association, ComBase provides title- and market-specific audience information to assist in the buying and selling of community newspaper advertising space. ComBase is governed by an autonomous Tri-Partite Board of Directors consisting of equal representation from publishers, advertising agencies and advertisers. The data is available through the IMS and Telmar-Harris media planning software. To learn more about ComBase, visit www.combase.ca.
Related Questions
- I get different maximum rates for the same values of temperature, pH and water activity in the ComBase database and in ComBase predictor. Why?
- I get different maximum rates for the same values of temperature, pH and water activity in the ComBase database. Which is the correct one?
- What is the difference between ComBase Browser and ComBase Predictor?
