What is colour psychology?
Bernay Laity: It is the study of the effect of colour on the mind, the body and the emotions. I help individuals and businesses to understand the effects of colour, and how to express themselves and communicate in the world clearly and effectively. RYG: How do we use colours and why are they important? BL: Whether knowingly or not we use colour on a constant basis rather like a language. When we dress we select the colours that express how we feel. When we decorate, we pick colours to surround us based on how we want to feel in that environment. At a primal level colour can give us clues as to what something is and what it’s made of – whether it’s safe to touch or to eat. RYG: What colours should we wear when exercising?
