What Is Cold Canvassing?
Also known as cold calling, cold canvassing is a sales tool that is used to locate consumers who may be interested in purchasing goods and services sold by a given business. In most cases, the process of cold canvassing does not involve any type of advance preparation as far as qualifying the contact. This means that whether the canvassing takes the form of a cold visit to the business, or an introductory telephone call, the degree of interest of the contact is not known until the interchange is completed.
