What is Co-branding?
Change first sentence to read: “Co-branding occurs where two or more franchise systems work together. Two companies might act in cooperation by having two differently branded franchises in the same location. They would share operations and equipment while often retaining their respective logo signage and color schemes. Such co-branding franchise agreements are more complicated than average franchise agreements.
• Why co-brand? • What to co-brand? What is co-branding? Co-branding is a form of customization. A third party provides a service, such as free email or a search box for your site, and you are allowed to “brand” it with your site’s logo, look, and more. Often these days, as an incentive, co-branding services offer affiliate programs and you can make residual income from encouraging other webmasters to sign up for them. Why co-brand? Branding a particular function from one of several script providers gives you the advantage of streamlining the service to look like your site and keeping your visitors on “your” pages. Many of these services can be found for free, sometimes with advertising by the service provider on the results page. Advantages of co-branding include: • You do not need to be an expert in setting up the actual service such as web based email, search script, free instant messaging, or free internet hard drive space. The service provider does it for you. • The server bandwid
