What is Club Med’s master plan with these renovations?
Since 2004 Club Med and its partners have invested an estimated $200 million in the American zone and $550 million worldwide. Our goal is to offer the premium upscale all-inclusive vacation to the market because that’s what our clients are demanding. Club Med North America is now family – 70 percent of U.S. customers travel with their children and 12 percent of U.S. guests are singles. How is the current economic situation affecting Club Med’s plans? We’ve had great timing for once. Especially over the last year the demands of vacationing families have changed. After six years of investment and focus on its core business, Club Med finds itself strategically positioned to provide solutions for value savvy upscale travelers. In a time of recession, even high-end consumers demand getting the best value for their money. Higher income clients have been less affected by the economic situation and Club Med is positioned as the most accessible upscale vacation option on the market. Our childre
