What is “click-through” tracking?
Email Campaign Manager software allows you to insert unique web site addresses into your email messages to provide your target audience with an opportunity to respond to your message. When recipients click on a URL link, their reply is routed through the software’s server before arriving at the ultimate URL destination. Since every URL link imbedded in an email message is tied to an individual, Email Campaign Manager software allows you to track who has responded to your message by clicking on the URL link.
