What is CCAs role in helping to address increased health concerns about obesity?
Australias National Health and Medical Research Council concluded that the best approach to managing obesity was by dietary modification, increased physical activity, decreased sedentary activity and family involvement. CCA supports this approach and shall increase our commitment to encourage higher levels of participation in physical activity. CCA is committed to promoting an active healthy lifestyle through our sponsorship and educational programs. We are already one of Australias greatest supporters of sport (investing around $15 million per year in various sponsorships). A full range of beverages is being offered to consumers to suit the lifestyles of all individuals, from water to carbonated drinks and including low calorie alternatives. For example, we are actively promoting our water and fruit juice offerings to Australian and New Zealand schools and have voluntarily withdrawn non-diet carbonated soft drinks from primary schools.
