What is causing the shift from physical to virtual events?
That pendulum swing [from physical to virtual] is what’s driving the interest in creating virtual events and in virtual meetings. And primarily what that means is using these platforms that help to simulate physical events. Right now, that’s kind of where we’re at. We’re looking at platforms like Unisfair, like InXpo, like ON24, that are going to allow people to come together in one space, listen to presentations, download needed collateral, network with each other and have everything be able to be on demand for a certain amount of time without having to leave their office and at a greatly reduced price. Not free, unlike what some people might think, that it’s incredibly cheap, because you still have to stage an event. There’s still pre-event, where you have to enroll people and there’s still the actual what happens during the event that has to be staffed, and what happens post-event. What are you going to do with all the content? How are you going to continue to support the people? Al
