What is cause-related marketing?
It is the dedication of a company to serve a cause by donating proceeds to charity, or it can be an alliance based on financial and in-kind support between your company and a nonprofit agency. A customer who buys from your company is supporting crime prevention at the same time. In the case of the Security Is A Family Matter program, choosing a GE Security Pro is to help reduce the causes of crime by supporting agencies that foster strong families.
