What is Catalog Choice’s fundamental position on catalogs?
We support catalog mailings that are desired by the mail recipient. We acknowledge the benefits that catalog shopping provides the consumer; time savings, convenience, and even some environmental benefits. Catalogs also give the consumer the ability to identify niche and hard-to-find products. Direct mail also gives smaller companies the opportunity to compete with large retailers. Many of us are catalog shoppers ourselves. Our mission is to reduce the number of unwanted catalogs by providing consumers with a free and convenient mail preference service.
