What is Campaign Optimization?
Campaign Optimization can help you spend your campaign’s budget as efficiently as possible based on your business objectives (i.e., if you want to achieve a certain cost-per-click or return-on-ad-spend figure) or guidelines (e.g., the value and importance of impressions, clicks, and conversions/revenue). Some accounts have access to campaign optimization features that include cost-per-acquisition and other settings. You can contact our Customer Solutions department to find out how to get access to this feature.
