What is Buxton?
One of the nation’s leading consumer analysis company, Buxton has more than 1,500 clients composed of private companies and cities across the nation. Winner of many industry accolades, Buxton President and CEO, Tom Buxton revolutionized the way businesses and communities look at enterprise. Using what they call psychographics, Buxton has more psychographic data than the Library of Congress has information. Buxton utilizes psychographic data to promote companies to cities and vice-a-versa. Fackel explained retail recruitment is more than just using demographics, that are, what he argues, is an antiquated way of looking at retail development. “No one make a decision to locate somewhere based on demographics,” Fackel said. Instead, Buxton is more interested in what people do with their money. They use psychographics to analyze consumer’s buying habits. Buxton has information on everything from what media people consume; to what car one drives, to where they get their coffee and everything
