What is Business to Business Barter?
Business-to-business barter traditionally meant negotiating an exchange of products or services between two companies without performing a cash sale or purchase. With advancements in computer technology, the concept of a bartering system emerged as a means by which business-to-business barter could take place between many businesses simultaneously, greatly increasing the benefits of trading without cash. A barter system removes the limitations that traditionally were a part of any barter transaction, such as the need for an equal dollar value, the mutual need between any two companies for each other’s product or service, and the time it can take to coordinate the transaction. Read more about the value of barter right here on our web site.
