What is Business to Business (B2B)?
These are sales in which customers are some legal entities, and suppliers or contractors are other legal entities. Content marketing has been a favorite in B2B marketing for more than a decade- and rightly so. B2B marketers are increasingly turning to interactive, visual, and video content to better engage their target audience. Interactivity, generate leads, visualization, and video provide a huge opportunity to combine content, design, and technology in a way that is both fun and effective. While this content is already popular with B2B marketers, try to keep it dominant in 2020 as more companies double their investment in interactivity.
