What is “build virally online”?
In terms of the Internet, “viral” means extremely popular and fast-spreading (like a viral illness). Usually how viral something happens to be is measured by how many people learn about it, and how quickly. So when you build something virally, all it means is that you’re using its rapidly increasing popularity as a marketing tool. In fact, viral marketing is the Internet’s version of word-of-mouth references. Here at Guardians, we combine both processes for explosive exponential growth.
