What is Broker Reciprocity / Internet Data Exchange?
Broker Reciprocity, known in technical circles as Internet Data Exchange, is the policy instituted by the National Association of Realtors (NAR) to govern how MLS Member participants can display active MLS listing information on their web sites. Q: Why should I care about Broker Reciprocity? A: Broker Reciprocity allows for the greatest amount of exposure of an MLS’s property listings. Small Brokers with few listings can drive Clients to their sites, with the Client being confident that they aren’t missing listings. Large Brokers can retain more Clients and increase their value by providing a single source for a region’s listings. Stated another way, it levels the Internet playing field and maximizes the visibility of listings. • If you are the Buying Agent or Broker, you can be sure that you are presenting your web site viewer with the greatest sellable inventory possible, all of which the client will learn about through your web site. • If you are the Selling Agent or Broker, your li
