What is BRIDG?
The Business Research and Information Development Group (BRIDG) is the programmatic research arm of University of Missouri Extension’s Business Development Program. BRIDG focuses on collecting, updating and disseminating primary and secondary research that will foster small business success and entrepreneurship in Missouri. This research-based knowledge is used as the foundation for field faculty programming. An additional major focus is evaluations of the business development programs and services to ensure that continuous improvements and revisions are based on customer feedback and needs.