What is breast cancer industry month?
Every October begins the media blitz known as National Breast Cancer Awareness Month (NBCAM). Pink ribbons abound and the message you keep hearing is, “Get Your Mammogram!” No mention is ever made in the official NBCAM materials of the need to find the causes of cancer so that we can prevent it. Not surprisingly, NBCAM was originally created by a drug company—now called AstraZeneca—that, in addition to producing breast cancer treatment drugs, also profited off the sale of an herbicide known to cause cancer. To bring attention to this history, and to the need to find true prevention of cancer, activists reclaimed October and renamed it National Cancer Industry Month. Throughout the month, various campaigns are held to educate the public about the corporate connections to cancer, and the need to refocus attention on what needs to be done to stop cancer before it starts.
