What is BRAVO?
BRAVO is the Sunrise Greetings inventory management system. Retailers on BRAVO don’t need to select cards from a catalog; using the BRAVO system, Sunrise determines and ships the best-selling cards available. Its focus is to ensure that more best-selling cards are placed in each pocket of each display, and to provide the easiest and most profitable method of selling Sunrise cards. The BRAVO system includes class-of-trade templates to provide the best caption mix for different retail channels, such as florists, pharmacies, card and gift stores, etc. Your Sunrise representative can give you additional details or enroll you in the BRAVO program.
