What is BRANTFORD SELECTIONS?
Brantford Selections is a high value discount coupon booklet offering savings mainly of the “2 for 1” or “50% off” variety. It is designed to encourage customers to seek out your establishment for the valuable savings the coupons offer. How is BRANTFORD SELECTIONS marketed to the public? Brantford Selections is promoted to charities, community groups and other organizations as a fundraising instrument with a preference given to local causes. Think Differently… Conventional advertising When you place your advertisement in a newspaper or periodical there is a very good chance it won’t be noticed at all. People tend to read this form of media for specific purposes. They bypass clutter as they search quickly for headlines of interest or the continuation of an article that began on another page. Anything irrelevant to this is often ignored. If your advertisement contains only your name, address and a telephone number with a short blurb, you may be duplicating what you already have listed
