What is branding vs. event-based advertising?
Branding is implanting a favorable image of your business in the prospect’s brain. Event-based advertising is usually a limited time sale. We work with both, but we know that branding works best long term. Like Roy Williams, author of several awesome advertising books (wizardofads.com), says, event-based advertising is like morphine-it’s for when you need a quick fix. The effect doesn’t last though, and each time you reach for it, it works less and less well. Branding is more like exercise. You get steadily stronger over the long-term, until you’re incredibly fit, better known as well-known and profitable in the business world.
