What is Branding and is it important to my business?
One of our core beliefs is that every business should have a solid Brand/Corporate Identity. Branding is the name, face and essence of your business. A well thought-out brand will immediately speak to your audience and visually convey your corporate message. Developing your brand starts with your business name, logo design, and in some cases, a tagline. To make your branding successful, the look and feel of your company (i.e. your brand) should be carried through all of your marketing material (stationary design, brochures, website, etc.). By using your branding consistently in all of your marketing material, a powerful and memorable impact on your potential customers will develop. This will help send the message to your audience that you are a professional business.
