What is brandchannels Readers Choice Award?
It was an annual survey of our readers’ choice of brands with the greatest impact from 2001 through 2006. This was an opportunity to recognize brands that had a spectacular year and made us stand up and take notice. The credibility of the award came from our readers who voted objectively based on the criteria of the survey. This is not Interbrand’s brand valuation survey which is officially called Best Global Brands. Interbrand is our parent company. They are expert consultants and, apart from reading our rag each week, take no part in what we publish or who wins the award.
