What is brandcameo?
Brandcameo launched in September 2004 and tracks brand and product appearances in each week’s number one film (as determined by US box office data). Brandcameo features commentary on films and brands estimating viewer perception and evaluating the prominence of placements based on such factors as positive/negative use in a scene, integration seamlessness and placement history. Brandcameo’s database is cross-referenced and currently dates back to January 2001. Brandcameo tracks not only brand and products that have intentionally been placed in a film (through agency arrangement or payment) but also inadvertent brand and product appearances. Brandcameo’s archive cross-references all product appearance data alphabetically, by year and number of appearances for films dating back to January 2001. Brandcameo will be regularly updated as years are completed. As both consumerism and film culture are inseparable in society, brandchannel believes this endeavor will provide a snapshot of the pop-
Brandcameo launched in September 2004 by brandchannel, the world’s leading online resource for information on brands and branding. Brandcameo tracks brand and product appearances in each week’s number one film (as determined by US box office data). Updated weekly, Brandcameo features commentary on films and brands estimating viewer perception and evaluating the prominence of placements based on such factors as positive/negative use in a scene, integration seamlessness and placement history. Brandcameo’s database is cross-referenced and currently dates back to January 2001. Brandcameo tracks not only brand and products that have intentionally been placed in a film (through agency arrangement or payment) but also inadvertent brand and product appearances. Brandcameo’s archive cross-references all product appearance data alphabetically, by year and number of appearances for films dating back to January 2001. Brandcameo will be regularly updated as years are completed. As both consumerism
