What is BPs target audience?
Well, many just cannot hear what the church is saying. History shows that, for whatever reason, the church is not communicating with some who are desperately seeking God’s power. BPs target audience is anyone who needs a spiritual over haul. If we break down our population into percentages, the top 15% are really having a great life living in the sunlight of the spirit. They have met the Lord and are excited about that. Basic Progress has a real strong appeal to the spiritually mature who needs more than a Sunday sermon or would like to go deeper than what Sunday school might offer. BP does not need to market to this group, they are on the lookout for a helpful format for spiritual renewal. The bottom 15% are a completely different story. There are lots of problems that inhibit their ability to rise above their condition. Denial, rationalization, short term gratification, all contribute to an individual’s prolong stay in the swamp of folly. The bottom half of this group is really not a
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