What is Blue Flame Marketing and why did you launch it? Why not go to an existing agency?
Blue Flame Marketing was launched in the same spirit as Sean John. [The industry that] controls other dollars is advertising. So we wanted to create a company that could help companies speak to this space. We knew that we were speaking to them in a way that other companies could never do. The sense of urgency that I have with Sean John is totally different from what Perry Ellis could ever have. Why not create a company of young, cool, urban people who could go in and really have that communication with corporate America? What’s new that’s coming down the pipe in terms of marketing to youth? There was a big wave with the Internet at first, but when you infuse money into anything it ruins it. People looked at it as an opportunity to try to get rich quick and it went away. It’s definitely making a strong comeback. If you think about the Internet, instant messaging, PDAs, cable television and TiVO – non-traditional means of reaching these individuals is what’s next. We feel like we’re on t
