What is Blue Cross and Blue Shield of Kansas City doing to prepare for health care reform?
For nearly a year, we have been working with internal task forces to make sure we understand how these proposals will affect our members and our business. With the help of the Blue Cross and Blue Shield Association, we have already modeled the consequences of most reform elements, and we will comply with all requirements. A cross-representational group of senior management has been working since last summer to analyze the impact of potential new requirements on our business and to develop strategies to ensure BCBSKC continues to provide you the coverage you need. Our newest products, like Blue4U for individuals and AffordaBlue for individuals and small group customers, are designed to provide the benefits at affordable rates. We are also making significant changes to our preventive care coverage and benefit designs to minimize cost barriers to members receiving routine preventive care. Again, these actions are meant to ensure we are ready for the changes health care reform will bring t
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