What is Blenders editorial mission, and how does that mission separate Blender from other magazines?
Primarily, we have a massive review section, and that is a palpable difference. We review between 150 and 200 CDs per issue, which is a great deal more than our competitors. It’s about 25 or 30 in Rolling Stone, so thats the obvious difference. Also, we like to take music seriously, but we don’t like to take the musicians particularly seriously. We have fun with them because music and writing are supposed to be fun. We expect bands to do stuff with us, like going out and spending $848, or going on a double date with us. There’s a whole list of things that we expect them to participate in with us. We’ll roll them a ball, and hope they roll it back to us. Last year we set up a double date with the Russian pop stars TatU, and they were horrible, the worst date ever, absolutely nasty behavior. But it’s punk rock, and I think that’s the idea. Entering a market with established names like Rolling Stone and Spin, what did you feel was missing, why did you feel there was a place for Blender? I
