What is “black hat” and “white hat” SEO?
“White hat SEO” describes methods of optimization that are approved by search engines, such as building content and improving site quality. “Black hat SEO” are methods of optimization such as invisible text or cloaking which ultimately trick the search engines into ranking a web site highly. SEO Europe only participate in “white hat” techniques as tricking the search engines can often get a site penalized or even banned from their index completely.
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